![]() ![]() What Groupon has to motivate users to do, Facebook makes happen organically-and that is where true social shopping takes place. So, to go back to the title of this piece, it is not the particular local or hyperlocal deal agreements that Facebook have lined up that have the potential to end Groupon’s reign, but the built-in virality of interactions with the deals themselves. * Email-Not the killer tool it once was given that this is Groupon’s main MO, but the email notifications of your and your friends’ interactions with deals and daily updates alongside poking notifications, messages, and wall post notifications for example puts deals at the heart of the social experience. Looking at a cinema deal? Also be attracted to click on the accompanying restaurant deal on the right for example. * Facebook Pages-A deal can be displayed on the right hand side of a deal page. ![]() Wouldn’t it be nice to have a travel experience with a friend * Onsite notifications-Whenever a friend interacts with a deal you have also liked, you get notified, too. * Personal message, wall posts and news feeds-OK, so not very different to Groupon’s process and heck, at least even Groupon gives you incentives to do this, but shared deals become wall/news feed content and as such, highly visible. was so intense that Groupon had to manage the load by directing visitors. (I anticipate a time when deals become so popular in any given location that deals will become targeted and served based entirely upon your social graph.) Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More Tom Funk. * Sponsored Deals-Deals will be visible alongside targeted ads on the right hand side of the page. Find great deals on all the best stuff to eat, see, and do near you and around the world. * Deals Page-Don’t like the first deal? Other nearby location deals are right next door to them. 4.8 443.2K Ratings Free Screenshots iPhone iPad iMessage Download Groupon and save up to 70 on the things you need every day. * Home Page link-Users can click on deals at any time during their normal Facebook user experience. Let’s look at how Deals usurps Groupon on this front: ![]() This is where Facebook Deals has the killer ingredient: built-in virality. That’s why the recommendation fee is so fantastic-£6 (about $9) earnings per deal (more often than not on some pretty low-value deals) in the world of affiliate marketing is pretty good money, but how else can Groupon motivate this kind of pass-along? ![]()
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